Cookie Policy
How Nûs House uses cookies and tracking technologies
Last Updated: January 20, 2026
What Are Cookies?
Cookies are small text files stored on your device when you visit websites. They allow websites to remember information about you, such as your preferences, login status, or behavior across pages. Cookies are an essential part of how modern websites function.
Cookie Categories on This Website
We use three categories of cookies on the Nûs House website. Each category serves a specific purpose and requires different levels of your consent.
1. Essential Cookies
Essential cookies are required for the website to function properly. They enable core functionality, security, and session management. These cookies do not require your consent because they are necessary for the website to operate and for your security.
Examples of essential cookies:
- session_id – maintains your login session
- csrf_token – protects against security attacks
- cookie_consent_status – remembers your cookie preferences
- language_preference – stores your language selection
Retention: Session duration or up to 12 months for preference storage
2. Analytics Cookies
Analytics cookies help us understand how visitors use our website. They collect information about page visits, time spent on pages, device type, and browser behavior. This data is anonymized and used only to improve the website experience. Analytics cookies require your explicit consent before they are activated.
Analytics provider: Google Analytics 4
Example cookie names:
- _ga – tracks unique users
- _ga_XXXXXXX – identifies analytics account
- _gid – stores session information
- _gat – throttles request rate
Retention: Up to 14 months
3. Marketing & Advertising Cookies
Marketing and advertising cookies enable personalized advertisements and remarketing campaigns. They track your visits to our website and your behavior to deliver relevant ads across other websites and platforms you visit. These cookies require your explicit consent before they are activated.
Marketing partners: Google Ads and Meta (Facebook/Instagram)
Tracking technologies used:
- Google Ads tag (gtag.js) – tracks conversions and campaign performance
- Google Remarketing Tag – enables display network retargeting
- Meta Pixel – measures Facebook and Instagram ad effectiveness
- Conversion tracking pixels – records user actions
Retention: Up to 540 days (Google Ads default)
How We Use Cookies
Measuring Website Performance
We use Google Analytics 4 to understand which pages visitors view, how long they spend on our site, and what actions they take. This helps us improve the user experience and ensure the website loads quickly and functions properly.
Tracking Conversions
When you submit a contact form, request program information, or take other defined actions on our website, we use conversion tracking to record this event. This allows us to measure which advertising campaigns are effective and allocate marketing budget appropriately.
Delivering Personalized Advertising
We use Google Ads and Meta Pixel to show you relevant advertisements for Nûs House coaching programs when you visit other websites, apps, and platforms. This is called remarketing. We only show ads related to our coaching services and never use sensitive personal data for targeting.
Building Audience Lists
Third-party vendors, including Google and Meta, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may create custom audience lists of people who have visited specific pages on our website to show them relevant ads in the future.
Cookie Consent & Your Choices
How We Obtain Consent
When you visit Nûs House for the first time, a cookie consent banner appears at the bottom right of your screen. This banner explains that we use cookies for analytics and personalized advertising. You have three options:
- Accept All – enables essential, analytics, and marketing cookies
- Reject Non-Essential – enables only essential cookies
- Manage Preferences – opens a panel to control each category individually
Withdrawing Consent
You may withdraw your cookie consent at any time by clicking the "Manage cookie preferences" link in the website footer. Withdrawing consent does not affect the lawfulness of processing that occurred before you withdrew it. Your choice is stored in localStorage and remembered for 12 months.
Browser-Level Cookie Management
You can manage cookies directly through your web browser settings. Most browsers allow you to delete all cookies or block certain types of cookies. However, disabling essential cookies may prevent the website from functioning properly.
Third-Party Advertising Partners
Google Ads & Display Network
Nûs House runs advertising campaigns through Google Ads. Google may display our ads across Google services including YouTube, Gmail, and the Google Display Network. We use the Google Ads tag (gtag.js) to:
- Track conversions when visitors complete actions on our website
- Create remarketing lists for visitors who have viewed our pages
- Measure campaign performance and return on advertising spend
- Understand which keywords and ads lead to valuable actions
Google's advertising products are governed by Google's Advertising Policies. We do not use Google Ads to promote prohibited products or make misleading claims.
Meta (Facebook & Instagram)
We use the Meta Pixel to measure the effectiveness of advertising on Facebook and Instagram. The Meta Pixel records:
- Page views and time spent on our website
- Conversion events such as form submissions and program requests
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data such as health status, financial information, religion, political views, or sexual orientation. Meta acts as an independent data controller for data collected via its Pixel. Refer to Meta's Data Policy for details.
Opt-Out from Personalized Advertising
You may opt out of personalized advertising at any time. Opting out does not remove ads from the websites and platforms you visit; it simply means you will see non-personalized advertisements instead of ads targeted to your interests.
Opt-out links:
- Google Ads Settings – manage your Google personalized ads
- Your Online Choices (EU) – opt out from EU-based advertisers
- Network Advertising Initiative – opt out from member networks
- Digital Advertising Alliance – opt out from U.S. advertisers
To manage Meta ad preferences, visit your Meta Ad Preferences.
Tracking Technologies
In addition to cookies, we use the following tracking technologies on this website:
- Tracking pixels – small images that record when you view a page or take an action
- Conversion tags – code that fires when you complete a defined action
- Device identifiers – your IP address and browser fingerprint used for tracking
- JavaScript libraries – gtag.js (Google) and Meta Pixel SDK for data collection
- Local storage – browser storage for cookie preferences and session data
Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement:
Google LLC
Cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists. Governed by Google's Privacy Policy.
Meta Platforms, Inc.
Pixel events, conversion data, and custom audience membership. Governed by Meta's Data Policy.
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, and is not resold to unaffiliated third parties.
GDPR Compliance (European Users)
Users in the European Economic Area and the United Kingdom receive this cookie consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, and freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Changes to This Cookie Policy
Nûs House may update this Cookie Policy periodically to reflect changes in our use of cookies or applicable law. If we make material changes, we will notify you via a banner on the website at least 14 days before the changes take effect. Continued use of the website after notification constitutes your acceptance of updated terms.
Contact Us
If you have questions about this Cookie Policy, our use of cookies, or your cookie preferences, please contact us:
Additional Resources
For more information about online privacy and cookies, visit: