Privacy Policy

Introduction

Nûs House B.V. ("we," "us," "our," or "Company") operates this website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our Site and the coaching services we offer.

This policy complies with the General Data Protection Regulation (GDPR) and applies to all users, including those in the European Economic Area and the United Kingdom. We are committed to protecting your privacy and ensuring transparency in how we handle your information.

1. Cookie Categories and Management

Essential Cookies

Essential cookies enable core functionality and security features of our website. These cookies are required for the Site to operate properly and include session management, CSRF tokens, and security measures.

• Purpose: Core site functionality, security, session management
• Examples: session_id, csrf_token, cookie_consent_status
• Consent required: No—activated automatically
• Retention: Session duration or up to 12 months for preference storage

Essential cookies do not require user consent under GDPR and are activated by default for all visitors.

Analytics Cookies

Analytics cookies allow us to measure traffic, understand user behavior, and improve Site performance. These cookies collect aggregated, non-identifying data about how visitors use our Site.

• Purpose: Measuring traffic, user behavior, site performance
• Tools: Google Analytics 4
• Examples: _ga, _ga_XXXXXXX, _gid, _gat
• Consent required: Yes—activated only after user accepts
• Retention: Up to 14 months

Analytics cookies are activated only when you click "Accept All" in the cookie consent banner. You may opt out of Google Analytics at any time via the Google Analytics Opt-out Browser Add-on.

Marketing and Advertising Cookies

Marketing and advertising cookies enable personalized ad delivery, conversion tracking, and retargeting across digital platforms. These cookies allow us and our advertising partners to measure campaign effectiveness and deliver relevant advertisements to you.

• Purpose: Remarketing, personalized ad delivery, conversion tracking
• Consent required: Yes—activated only after user accepts
• Retention: Up to 540 days (Google Ads default)
• Platforms: Google Ads, Meta Pixel (Facebook/Instagram)

Marketing cookies are activated only when you click "Accept All." You may manage your preferences at any time using the cookie preferences panel accessible via the footer "Manage cookie preferences" link.

Cookie Preference Management

You may manage your cookie preferences at any time by clicking "Manage cookie preferences" in the website footer. This action opens a preferences panel where you can independently toggle analytics and marketing cookies. Essential cookies remain enabled at all times and cannot be disabled.

Your cookie choices are stored in your browser for 12 months. You may update your preferences as often as you wish, and changes take effect immediately.

2. Consent Requirements and Compliance

Our cookie consent banner appears on your first visit and offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." You are free to reject non-essential cookies without penalty. Rejecting cookies does not affect access to our Site or services—only the activation of analytics and marketing tracking technologies.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

For EEA and UK Users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

3. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. This section details the recipients of your data and the data categories shared.

Google LLC: We share cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists with Google. This data is processed to deliver targeted advertisements through Google Ads and measure campaign performance. Data transfer is governed by Google's Privacy Policy at https://policies.google.com/privacy and is conducted under Standard Contractual Clauses where applicable.

Meta Platforms, Inc.: We share pixel events, conversion data, and custom audience information with Meta to deliver targeted advertisements on Facebook and Instagram and measure campaign effectiveness. Data is governed by Meta's Data Policy at https://www.facebook.com/privacy/policy and conducted under Standard Contractual Clauses where applicable.

Important Notice: We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under appropriate legal safeguards. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly. You may access your data processing options and opt-out settings on their respective platforms.

4. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our coaching services, we collect the information you provide. This typically includes your full name, email address, phone number (optional), and your message.

Legal Basis: Processing is based on your consent when you submit the form (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

Your Rights: You may request deletion of your data at any time by contacting us at [email protected].

Acknowledgment: A link to this Privacy Policy appears adjacent to every submission button on this Site. Submitting a form constitutes acknowledgment of this policy and consent to processing as described.

5. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals to help us understand Site performance. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our advertisements. This data is used solely for measuring ad campaign performance and return on investment.

Google Remarketing: Allows us to show advertisements to previous visitors across Google's network including YouTube, Gmail, and the Google Display Network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager: Deploys tracking tags on our behalf as a container service. GTM itself does not collect personal data; it acts as a technical infrastructure for the tags listed above.

All Google services are governed by Google's advertising and privacy policies at https://policies.google.com/technologies/ads and https://policies.google.com/privacy.

6. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel records the following:

• Page views and time spent on the Site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Data Controller: Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy for complete details on how Meta processes this information.

Ad Preferences: To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

7. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims.

All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies. We maintain strict compliance with Google Ads and Meta advertising guidelines to ensure responsible marketing practices.

8. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors.

Cloaking, automatic redirects, and content variation by traffic source are not used on this website. All advertising claims are truthful and substantiated. If you believe you have encountered misleading content, please contact us immediately at [email protected].

9. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors without verifiable parental consent.

If we discover that data has been collected from a person under 16 without proper parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

10. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

11. Your Data Protection Rights

If you are located in the EEA or UK, you have the following rights under GDPR Articles 15-22:

• Access (Article 15): Request a copy of all data we hold about you
• Rectification (Article 16): Correct inaccurate or incomplete data
• Erasure (Article 17): Request deletion of your data ("right to be forgotten")
• Restriction (Article 18): Limit how we process your data
• Portability (Article 20): Receive your data in a structured, machine-readable format
• Objection (Article 21): Object to processing based on legitimate interest
• Withdraw Consent (Article 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk
• Dutch users: Autoriteit Persoonsgegevens (https://www.autoriteitpersoonsgegevens.nl)

12. What Personal Data We Collect

We collect the following categories of personal data:

• Full name (from contact forms)
• Email address (from contact forms and analytics)
• Phone number (optional, from contact forms)
• IP address (from server logs and analytics)
• Browser type and version (from analytics)
• Device type and operating system (from analytics)
• Cookies and tracking identifiers (from cookies and pixels)
• Usage data: pages visited, time on site, click paths (from analytics)
• Form submission content (from contact forms)
• Conversion events: form submits, calls, purchases (from tracking pixels)

13. Legal Basis for Processing

For each data type, we rely on the following legal basis under GDPR Article 6:

• Contact form data: Consent (Article 6.1.a) and contract performance (Article 6.1.b)
• Analytics data: Consent (Article 6.1.a)
• Marketing and remarketing data: Consent (Article 6.1.a)
• Security and fraud prevention: Legitimate interest (Article 6.1.f)
• Site functionality: Performance of a contract (Article 6.1.b)

14. Data Retention Periods

We retain personal data only as long as necessary for the purposes outlined in this policy. Specific retention periods per category:

• Contact form submissions: 2 years from submission date
• Analytics data (GA4): 14 months from collection
• Marketing cookies (Google Ads): Up to 540 days
• Email communications: Duration of coaching relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (for audit purposes)

After the applicable retention period, data is securely deleted or anonymized.

15. Security and Data Protection

We implement technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure authentication, access controls, and regular security updates.

While we maintain robust security practices, no online transmission is completely secure. We encourage you to use strong passwords and to contact us immediately if you suspect unauthorized access to your data.

16. Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or report a privacy concern, please contact us:

We will respond to your privacy requests within 30 days. For unresolved complaints, you may contact your local data protection authority.

17. Policy Changes and Notification

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and displaying a prominent notice on our homepage at least 14 days before the changes take effect.

Your continued use of the Site following notification of changes constitutes your acceptance of the updated Privacy Policy.